January 06, 2016
The British singer drove fans to purchase over 7.4 million copies of her new album by keeping it off services like Spotify and Apple Music when it came out in November. She broke first-week sales records with 3.38 million albums sold and «25» became the first album to sell over 1 million units in multiple weeks.
But overall that didn’t stop music fans from surging to the on-demand streaming services, where activity increased by 92.8 percent in 2015 to over 317 billion audio and video streams.
Meanwhile, vinyl record sales marked a decade of growth in 2015 with an increase of 29.8 percent over 2014 to 11.9 million and accounted for nearly 9 percent of total physical album sales.