Scarlett Johansson is ‘saving the world’ in sexy Super Bowl ad for SodaStream

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http://www.youtube.com/watch?v=UB7dobEmlI0

Touchdown!

SodaStream scored big by nabbing Scarlett Johansson as the star of their sexy Super Bowl commercial.

The 29-year-old beauty professes how she loves «helping people» in the ad that aims to shed some light on an eco-friendly alternative to soda cans.

«Like most actors, my real job is saving the world,» ScarJo says at the beginning of the commercial. «Look, a soda that’s better for you and all of us.»

She’s first seen wearing a white robe as she demonstrates just how easy the SodaStream system is to use and describes its health and environmental bonuses, «Less sugar, less bottles.»

The PSA quickly turns into a shameless attempt to rouse the viewer as Johansson wonders, «If only I could make this message go viral,» before ditching the robe to show off the form-fitting black dress she is wearing underneath.

SodaStream suddenly gets steamy as the music slows and the «Her» actress takes a seductive swig of her drink.

Johansson recently became the company’s global brand ambassador for reasons that went beyond her pretty face.

«I have been pushing SodaStream to my family for years,» she told People. «I buy it for my friends as housewarming gifts and I have it everywhere I go.»

She admitted to having it even while she’s working in her trailer. «I have it everywhere just because I love it so much,» she added.

Time will tell if people love the ad, airing Feb. 2, as much Johansson admires the product.

«With this Super Bowl commercial, we are presenting a challenge to the American People,» SodaStream’s CEO Daniel Birnbaum said. «You can make your own soda at home that is better for you and the planet.»

But the actress’ involvement with the brand has caused quite a stir with Oxfam International, an international confederation of 17 organizations working together in more than 90 countries. Johannson has been an ambassador for the charity since 2007, reports The Independent.

However, they are opposed to Johannson working with an Israeli company, which operates a large factory in the West Bank, which is a territory that was captured by Israel in 1967, but claimed by the Palestinians.

“We have made our concerns known to Ms. Johansson and we are now engaged in a dialogue on these important issues,” the charity said in a statement. “Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law.”

Still, the charity’s opposition wasn’t enough for Johannson to jump ship from SodaStream.

“I remain a supporter of economic cooperation and social ineraction between a democratic Israel and Palestine,” she told The Huffington Post in a statement Friday.

She also made it clear that she “never intended on being the face of any social or political movement, distinction, separation or stance.”

 


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