Blue Cross Blue Shield of Rhode Island Top Leaders on «Asegurate»

Peter Andruszkiewicz, President & CEO and Bobby Rodriguez, Organizational Development and Diversity & Inclusion came to share their personal stories and to discuss mission and visions of the future of BCBSRI,  They also share their concept of BCBSRI being «hyper local» and BCBSRI’s long standing and continued commitment to the Rhode Island Community.   With more and more people being insured with the adoption of the ACA, Blue Cross and LPR are rebranding this year’s radio show from “Sin Seguro” (translated: the uninsured) to “Asegúrate” (translated: insure yourself). With this, we will work to humanize ourselves by sharing personal stories and allowing listeners to understand that we are expanding our presence in the community, through innovative partnerships and retail locations, and that associates who service members and speak on Asegúrate are representative of the communities we serve.